Get marketing materials you can be proud of.
Marketing content and sales copywriting for consultants and experts
Problems We Solve
“Our website looks nice but doesn’t generate enough leads. ”
Many clients come to us because they’ve spent a lot of money on a new website, but it isn’t generating any leads.
“We can’t find an agency that understands our business.”
Marketing and selling services and expertise is very different from selling consumer goods or SaaS products. Your marketing materials must build trust and show that you’re the best resource to solve your prospects’ problems – often before they ever reach out. With over 30 years experience consulting, I understand what you are going through.
“Outsourcing doesn’t work. I end up rewriting everything.”
Clients have complained that they’re spending hours editing or rewriting content from freelancers or agencies. Their writers get value propositions wrong or can’t handle technical topics. They can’t Google their way to expert level content.
“We bought automation software. We need content to make it work.”
Marketing automation software is often sold as a “magic bullet.” But without the right type of content, there’s nothing magic about it.
“I don’t want to spam for leads.”
Clients often come to us because they don’t like the salesy/sleazy tactics being pushed by so-called “lead-generation services”. They want marketing and sales materials that reflect their professionalism.
We Get Consulting
Bill was golfing on picture day so this is what he gets
Marketing consulting services is tough.
You have challenges that SaaS and product companies don’t have to face.
- Services tend to cost more than products.
- Multiple decision-makers are typically involved.
- Prospects often lack experience in buying services.
Rarely is there a free trial or demo you can offer.
Even “easy start” and “monkey’s paw” offers require clients to commit time and money before they can experience your value.
All of these add friction to the process and lengthen your sales cycle.
I could go on listing the ways marketing consulting services is different – but it boils down to this…
The goal of marketing for a service business is different.
You can’t just guide prospects to discover a product that solves a problem they currently have.
Your marketing has to build trust. It needs to show that you’re the best resource to solve their problem before they ever reach out.
And it’s hard to find an agency or freelancer who understands that.
As a CPA turned software developer turned marketing consultant, I’ve been selling and delivering professional services for over 30 years.
I understand the challenges you are facing. That’s why I focus on only content tools that actually drive results.
If anything on this page resonates with you, let’s chat.
Kind words from clients
I really appreciate the systematic marketing approach Bill at Rebar has incorporated into our company. It allows us to quickly see what is and not working without all the guesswork
I’ve been working with Bill Brelsford longer than I can remember. He’s my rock. He is smart, supportive and creative. His soft-spoken demeanor is calming to me if I get freaked out over some technical issue. He’s good at strategy as well as execution.
Getting started is easy
Schedule a call
No sales pitches. Just a casual conversation to determine if we are a good match for one another.
Tell us about your project
Have a project in mind? Let’s talk about it. Not sure where start? We can help you figure that out too.
Grow your Business
We’ll deliver marketing and sales materials you can be proud of – and help you get more clients and keep them longer.
Companies we’ve worked with
