The Guided Marketing Plan
A Comprehensive Marketing Approach
powered by Duct Tape Marketing
The Guided Marketing Plan is a 16-week (8 session) coaching program designed to help small businesses owners build, initiate, and document a powerful marketing plan of action.
This plan includes:
Ultimate Marketing System ($399 value)
The Ultimate Marketing System is a complete small business marketing system consisting of 16 workbooks and 12 audio CDs - the product of over 20 years of working with some of America's most successful small businesses and independent professionals.
Palo Alto’s Marketing Plan Pro ($179 value)
Marketing Plan Pro is the fastest, easiest way to write a marketing plan. More than that, it gives you a live roadmap to implement real programs and marketing activities that will make a measurable difference in your business.
8 - 1.5 Hour Coaching Sessions
During these 8 sessions, spread over 16 weeks, you will work one-on-one with your Authorized Duct Tape Marketing Coach to create your Duct Tape Marketing plan, specifically tailored for your business.
Voice of the Customer Survey ($475 value)
We will survey 6 of your existing customers. The Voice of the Customer Survey is designed to:
- Verify that your Core Marketing Message is relevant to our customers.
- Identify your strengths and weaknesses through our customers eyes.
- Identify opportunities in the marketplace.
A written action plan and budget
At the end of this process you will have a documented, step-by-step marketing plan, complete with a preliminary budget and action calendar for implementing your plan.
The Un-Stuck Support Plan
The Un-Stuck Support Plan provides unlimited telephone and e-mail
support during the program ($450 value)
We will be there with you every step of the way as you create your marketing plan. You will always have someone to turn to if you get stuck.
While we usually reply to all support requests within a few hours, we guarantee a response within 1 business day.
Follow Up Coaching Session
6 months after you complete The Guided Marketing Plan program, you will meet with your Authorized Duct Tape Marketing Coach to review your progress and to discuss any adjustments that need to be made to your plan.
Price - $4,500
or give us a call at 913.962.9261