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Duct Tape Marketing Local Search Engine Profile

Don’t Let Your Small Business Get Left Behind in the Local Search Engine Game

Get your local business found online automatically by local prospects with a Duct Tape Marketing Local Search Engine profile.

People are searching for every kind of business, right there in you hometown, using the Internet. Additionally, every major search engine is rushing to become the next local phone book.

Now is the time to get your business listed and take advantage of the growing number of people using local search to find businesses, services, and products of all kinds.

Learn more and Get Found on the Internet Today

Featured Article

Marketing In A Down Economy

When times get tight, it is important to get the most from the tools you have in place before making new investments. Here are three areas of your marketing plan to review to make sure you are getting the most out of what you have already invested:

Website – You’ve built your website, but can people find it?  Recent research shows that as many as 70% of US adults use the Internet as an information source when shopping locally for local products and services. Are you missing out on business because people can’t find you on the Internet? Don’t be invisible to customers who are ready to buy. Make sure your website is optimized for local search.

Is your business listed in the local online directories? Local directories like Judy’s Book and Yahoo! Local are becoming increasingly important. In addition to helping people find you, many local directories allow consumers to rate their experience with your business. Businesses with higher ratings rank higher than those with lower rating. These ratings act as an “instant referral” to help your prospects make their decision.

Existing Customers – I constantly run into small business owners who are frustrated because their existing customers are buying goods and services that they offer from other suppliers. Nine times out of ten, the customer did not realize that these businesses offered these services. No one told them these services were available.

Don’t stop marketing to your customers once you have made the sale. Create marketing materials that educate your customers about your offerings and the problems they solve for your customers.

Referral Partners and Business Networks – Have you let your relationships with your referral partners and others in your business networks slide? All of our customers are facing challenges during these times. This is an ideal time to put our heads together with our referral partners and come up with creative solutions to the problems our customers face. It’s time to get out from behind your desk and talk to your customers and partners.

Join the conversation on our blog as we continue to discuss ways to make the most out of our marketing budgets.

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Recommended Reading

In Selling the Secret to Success, Grant Cardone explains how our ability or inability to sell, persuade, and convince others affects every aspect of our lives.

Grant explains how we first must adjust our attitude towards sales by selling (or convincing) ourselves first before we can effectively sell to others.

This is not a book of sales tactics, but rather a book about adopting the attitudes and beliefs needed to be successful in our roles as salespeople.  For business owners and professionals who may not be comfortable with selling, developing these attitudes and beliefs are the first steps to becoming successful in sales.