Your Secret Weapon for Winning Clients, Generating Referrals, and Becoming the “Go-To” Consultant in Your Market.

Honestly, it’s hard to call it a secret – it’s been around for so many years.

Maybe “forgotten” is a better term.

Successful consultants have been using them for years to grow their business.

They have brought me business throughout my 30-year career, starting as a CPA, later as a custom software developer, and today as a copywriter/marketing consultant.

And I’ve seen clients use them successfully in a dozen different industries.

So what is this secret weapon?

The Newsletter.

Building Profitable Relationships

As consultants, we are in the relationship business.

And no other tool is better for building and maintaining relationships with prospects, clients, and referral partners.

At least none that I have found.

That’s why newsletters continue to be a constant if an ever-changing marketing world.

Yes, with the advent of email, newsletters went from print to being mostly electronic.

But the underlying purpose of newsletters has remained unchanged…

To build profitable relationships by consistently showing up and delivering value.

One Tool. Many Uses.

Newsletters are extremely versatile. They can be used in every stage of the client lifecycle.

Done right, newsletters help you:

  • Attract more leads via sharing and Word of Mouth
  • Nurture leads – educating prospects about the problems you solve and motivating them to take action when they are ready.
  • Turn leads into clients by consistently delivering your “easy start” offers.
  • Increase client retention and sell additional services
  • Generate referrals from your existing clients
  • Build your reputation and authority as an expert

Now’s the time you are probably asking yourself –

 “If newsletters are such powerful tools for growth, why don’t more consultants use them?”

Here’s the problem…

Many consultants hesitate to start a newsletter or struggle to keep up with one because they:

  • Get too busy – creating a quality newsletter takes time and it’s difficult to keep marketing when you have clients who need servicing.
  • Don’t know what to say – or fear their readers have heard it all before
  • Are wary of canned newsletter services – that sound unprofessional and not in their voice

Then there’s the hassle of sending it out. You either need to learn email software or deal with the logistics of mailing out a print newsletter.

Last but not least, there’s design. You don’t want an over-designed newsletter, but you don’t want something that looks unprofessional. Most consultants don’t feel they have the design skills to create a professional-looking newsletter.

Yes, putting out a professional newsletter takes effort. But there’s a silver lining – most of your competitors probably aren’t doing it.

Introducing ConsultWrite

Effortless Custom Newsletters for Consultants

ConsultWrite is the “one-stop shopping” solution for professional, custom-written newsletters.

With ConsultWrite, you get:

  • A professionally written, custom newsletter for your business.
  • Professional design for your newsletter
  • Handle the technical details of sending it out

We’ll take care of everything: content, design, and the technical backend.

How it Works

In order to consistently show up and deliver value via your newsletter,  we need to build a machine. Getting your machine up and running requires 2 distinct phases:

  1. Building the Machine and
  2. Running the Machine

Building the Machine

This phase consists of all the work necessary to determine the correct voice, audience, strategy, sections, etc., of your newsletter.

It also includes the “set up” writing. Not the monthly articles themselves (that’s part of Running the Machine), but things like:

  • Naming your newsletter and coming up with a subheader or description
  • Creating the Design
  • Writing your “About Us” section
  • Building a Sign-up page for new subscribers
  • Writing your Welcome Letter to set expectations for new subscribers
  • Setting up your Email software (or direct mail vendor) to deliver your newsletter

We’ll also help you create your Super Signature – the key to turning readers into clients.

Running the Machine

This phase consists of writing, editing, and publishing your newsletter.

We offer two options for helping you with Running the Machine. We do all of the writing for you in the Done For You option. You do the writing in the Coaching option, but we are there to help you every step of the way.

Here’s a summary of how everything works:

Building the Machine

Setup for Success
$2,500
  • Naming your newsletter and coming up with a subheader or description
  • Creating the Design
  • Writing your “About Us” section
  • Building a Sign-up page for new subscribers
  • Writing your Welcome Letter to set expectations for new subscribers
  • Setting up your Email software (or direct mail vendor) to deliver your newsletter
  • Creating your SuperSignature – the key to turning subscribers into clients.
  • 50% down, 50% upon delivery of 1st issue

Running The Machine

Done for You
$750/Issue
  • Pre-Issue Interview / Phone Call
  • We write the first draft. You provide feedback.
  • Second Draft writing including requested changes.
  • Formatted Preview one week before publication date.
  • Newsletter is published
  • Billed quarterly in advance

Running The Machine

Coaching
$500/Issue
  • You write the first draft
  • We’ll review and help you improve it
  • We’ll coach you through ever step of the writing and publishing process
  • Billed quarterly in advance

Here’s What To Do Next

Click the button below to schedule a Discovery Call.

There is no charge for this session. No pressure. No obligation.

It’s just a chance for us to get to know each other a little better and see if it might make sense for us to move forward.

Schedule a Discovery Call

FAQs

What if I only need help Building The Machine?

No problem. Many of our clients like to take over running the machine after we build it for them.

 

I already have email software, do I need to change?

Of course not. We’ll work with you to help your newsletter up and running using tools you already have.

 

How many revisions do I get under the DFY Option?

Great question. Here’s our promise to you – Unlimited Revisions Until You Love It!

Do you help with print newsletters?

Absolutely! Print Newsletters are a great option.

You can also mix and match depending on the size of your mailing list. For example, some of our clients send email newsletters to all of their prospects while sending print newsletters to their clients and referral partners.