by Bill Brelsford | Sep 9, 2013 | Professional Services Marketing
One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal, you need to know who your buyers are, where they are in their buying process, and what they...
by Bill Brelsford | Sep 3, 2013 | Lead Generation, B2B Content Marketing
The Point of View White Paper – a well-developed, core story about your business that’s documented in the form of a white paper or eBook, is the cornerstone of many educational content marketing efforts. This content dives deeply into what makes your firm...
by Bill Brelsford | Apr 11, 2013 | Lead Generation
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to... by Bill Brelsford | Nov 26, 2012 | Professional Services Marketing
A little over a year ago Coca-Cola launched their Content 2020 advertising strategy, announcing their “move from creative excellence to content excellence”. Below is the part one video explaining the Content 2020 strategy. While this is obviously a “big... by Bill Brelsford | Sep 4, 2012 | Lead Generation
Do you have a Top 10 list of prospects you want to meet? Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers,...
