by Bill Brelsford | Aug 30, 2012 | Lead Generation
Cold calling is hard work and very few people like to do it. One reason people don’t like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger... by Bill Brelsford | Aug 1, 2012 | Professional Services Marketing
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this... by Bill Brelsford | May 8, 2012 | Professional Services Marketing
In yesterday’s post about lead scoring, I mentioned that one of the basic things small business owners can do to help determine which of their leads are ready to engage in a sales conversation is to take notice of which leads demonstrate interest by their actions....