by Bill Brelsford | Jul 23, 2013 | Uncategorized
Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is...
by Bill Brelsford | Jun 17, 2013 | Professional Services Marketing
Most small business owners and salespeople that I work with are pretty good at closing the deal once they get in front of the right people. What they struggle with is getting in front of enough of the “right people”. In marketingspeak, we refer to the process of... by Bill Brelsford | Aug 30, 2012 | Lead Generation
Cold calling is hard work and very few people like to do it. One reason people don’t like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger... by Bill Brelsford | Jun 26, 2012 | Lead Generation
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names – bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what...
