by Bill Brelsford | Sep 30, 2010 | Marketing
When it come to improving your business building efforts, it’s important to know if you have a sales problem or a marketing problem. Sales and marketing are often lumped together, but they require different skill sets and tools in order to be effective. Below... by Bill Brelsford | Sep 1, 2010 | Marketing
This is the last post in this series about marketing for the newly promoted. Here is what we have covered so far: How to talk about what you do Understanding what your customer really buys Understanding your customers buying process Cross selling – spotting other... by Bill Brelsford | Jun 18, 2009 | Marketing
A dentist, is a dentist, is a dentist, right? Of course not. I don’t believe that, but you’d be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that,...