by Bill Brelsford | Apr 6, 2010 | Marketing Strategy & Planning
The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will just mention my top three reasons for having... by Bill Brelsford | Mar 23, 2010 | Professional Services Marketing, Marketing Strategy & Planning
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you... by Bill Brelsford | Dec 16, 2009 | Marketing, Professional Services Marketing
When it comes to setting goals, you have probably heard that you should be setting SMART goals. In case you are not familiar with this concept, here is a brief review of the SMART acronym: Specific – the more specific our goals, the more likely we are to achieve them.... by Bill Brelsford | May 27, 2009 | Marketing, Professional Services Marketing
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the... by Bill Brelsford | Jan 13, 2009 | Marketing, Professional Services Marketing
Most of us have set revenue goals for the coming year. But do you have a system in place to keep track of the actions you take to reach those goals and the results of those actions? There are many reasons to track your activities and the results, but I think the...