by Bill Brelsford | Jun 19, 2019 | Marketing Strategy & Planning
“Gentlemen, this is a football.” That’s how Vince Lombardi started training camp in 1961. He wasn’t talking to beginners. He was talking to 3 dozen professional athletes. Athletes who had come within minutes of winning their championship the year before....
by Bill Brelsford | May 27, 2015 | Marketing Strategy & Planning
One of the first questions that comes up in a marketing discussion is “how can I differentiate myself / my company?”. Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily...
by Bill Brelsford | Dec 17, 2013 | Professional Services Marketing
Are you an artist? My guess is most people who read this blog don’t consider themselves artists. I think you are an artist, here’s why. Last weekend I was listening to an online workshop conducted by photographer Joel Grimes. The topic of the workshop was...
by Bill Brelsford | Feb 11, 2013 | Professional Services Marketing
What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the... by Bill Brelsford | Aug 21, 2012 | Marketing Strategy & Planning
When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you...
