by Bill Brelsford | Apr 7, 2010 | Marketing, Marketing Strategy & Planning, Professional Services Marketing
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by... by Bill Brelsford | Apr 2, 2010 | Marketing Strategy & Planning
We’ve discussed the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting with a sound marketing strategy and using that strategy to help set our goals and expectations for our tactics. Next, we... by Bill Brelsford | Mar 30, 2010 | Marketing Strategy & Planning
Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to... by Bill Brelsford | Mar 23, 2010 | Professional Services Marketing, Marketing Strategy & Planning
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you... by Bill Brelsford | Dec 16, 2009 | Marketing, Professional Services Marketing
When it comes to setting goals, you have probably heard that you should be setting SMART goals. In case you are not familiar with this concept, here is a brief review of the SMART acronym: Specific – the more specific our goals, the more likely we are to achieve them....