by Bill Brelsford | Dec 8, 2009 | Marketing, Professional Services Marketing
In marketing we often talk about defining our ideal customer. When I work on this exercise with my customers, it is common for the conversation to focus on who CAN be our customer versus what an IDEAL customer looks like. Be careful if this happens to you. Focusing on... by Bill Brelsford | Nov 17, 2009 | Marketing, Professional Services Marketing
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know Iām biased, but I believe this is... by Bill Brelsford | Oct 29, 2009 | Marketing, Professional Services Marketing
I hear this question and see it posted on web sites all the time. The ensuing discussion typically revolves around various tools and tactics that can be used in a marketing campaign ā everything from jingle generators, to online advertising, to good old word of mouth....