by Bill Brelsford | May 15, 2013 | Professional Services Marketing
When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to...
by Bill Brelsford | Feb 6, 2013 | Uncategorized
Marketing automation tools can be a great way for small business owners to get more done in less time. These tools are not a silver bullet. If you are considering implementing a marketing automation solution, one of the first questions to ask yourself is what will you... by Bill Brelsford | Aug 27, 2012 | Professional Services Marketing
Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one... by Bill Brelsford | Mar 11, 2011 | Marketing
Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional... by Bill Brelsford | Oct 5, 2009 | Marketing, Professional Services Marketing
John Jantsch has a nice post today about changing your behaviors (or creating new habits) to become successful at marketing. His post reminded me of a concept I learned from my friends at Sandler Sales Training called the Success Triangle. I believe is so important to...
