by Bill Brelsford | Jan 22, 2018 | Professional Services Marketing
Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client base to determine the common traits of your best clients. Experts from the business coach australia team advice the idea is to... by Bill Brelsford | Jun 23, 2011 | Marketing
Dear Mr. Blogger, I would like to gain some benefit from the hard work you have put into creating and maintaining your blog but before I can do so, I need you to do a little homework for me. Please send me a list of the topics you like to post on your blog, the number... by Bill Brelsford | Mar 23, 2011 | Marketing
As a recovering CPA and a “systems guy”, I like metrics. Metrics can be helpful in helping us understand what’s happening in a system and may even help us set priorities and make decisions. But sometimes, we can go a little crazy with them. Sometimes, I think we have... by Bill Brelsford | Dec 7, 2010 | Business Books
As I was reading Tim William’s Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success , I repeatedly found myself thinking “Tim, your preaching to the choir”. This isn’t a complaint, sometimes it’s nice to be in... by Bill Brelsford | Nov 10, 2010 | Business Books
I just finished reading Craig Elias’ and Tibor Shanto’s book Shift!: Harness The Trigger Events That Turn Prospects Into Customers. The main idea of the book is that you can greatly improve your sales by improving your timing – namely, after they experience a...
