by Bill Brelsford | Sep 13, 2010 | Uncategorized
Creating a marketing system is not something that is accomplished over a long weekend. Rather, it takes a steady, consistent approach to create and maintain your marketing system. That’s where having a marketing calendar comes in. When I’m working with... by Bill Brelsford | Aug 12, 2010 | Marketing
Why would a series of posts about marketing for the newly promoted include a discussion about turning away business? Mostly because it’s one of those things that everyone seems to learn the hard way. You are probably going to prefer to learn it the hard way yourself,... by Bill Brelsford | Aug 3, 2010 | Marketing
Do you understand the process your customers go through when making a purchasing decision? For most of our customers, buying professional services is process, not an event. Therefore, it makes sense that we have marketing and selling processes that match their buying... by Bill Brelsford | Jul 30, 2010 | Marketing
Yesterday, I posted about talking about what you do. An important part of talking about what you do, and marketing your services in general, is understanding what your customer is really buying. People don’t want to buy insurance. They don’t want to buy legal or... by Bill Brelsford | Jul 21, 2010 | Marketing
Last week I posted a little about using personas as a tool for marketing your professional service firm. I mentioned that I first ran into personas in the software development world. Today I thought I would share a lesson that took me a little while to learn back...