by Bill Brelsford | Jul 20, 2010 | Uncategorized
Personas are part of your marketing plan, and I don’t believe your plan is ever “done”. The value in the plan is the planning process. (See Tim Berry’s blog for more great info on biz planning). Whenever we create a plan or persona, we have to use assumptions and make... by Bill Brelsford | Jul 14, 2010 | Marketing
A long time ago (but still in this galaxy) I used to spend most of my day writing and customizing business software. I probably entered the software development world differently than most at the time – I learned how to write software to help me be a better... by Bill Brelsford | May 27, 2010 | Marketing, Marketing Strategy & Planning
We marketers often talk about the perils of competing solely on price and how to create a marketing system that helps you move from competing on price and in many cases, charge a premium for your services. This idea of narrowing your focus and raising your prices is... by Bill Brelsford | Apr 12, 2010 | Marketing
Consultants and coaches like to talk about the lifetime value of a customer. Bluntly speaking, lifetime value of a customer is a measurement of how much money I can get from my "relationship" with the customer. I put relationship in quotes because I have a... by Bill Brelsford | Apr 7, 2010 | Marketing, Marketing Strategy & Planning, Professional Services Marketing
The final building block in our marketing tactic model is the Follow Up block. As accountants, lawyers, and other service professionals, we tend to, as my fellow Duct Tape Marketing coach Bill Doerr is fond of saying “meet people by introduction rather than by...