by Bill Brelsford | Apr 6, 2010 | Marketing Strategy & Planning
The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will just mention my top three reasons for having... by Bill Brelsford | Apr 2, 2010 | Marketing Strategy & Planning
We’ve discussed the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting with a sound marketing strategy and using that strategy to help set our goals and expectations for our tactics. Next, we... by Bill Brelsford | Jan 20, 2010 | Marketing, Professional Services Marketing
Earlier this morning, I was reading a discussion on LinkedIn about what makes for good client service for lawyers and accountants. This question always comes up when we conduct customer surveys – something that we always do when helping our customers develop their... by Bill Brelsford | Dec 8, 2009 | Marketing, Professional Services Marketing
In marketing we often talk about defining our ideal customer. When I work on this exercise with my customers, it is common for the conversation to focus on who CAN be our customer versus what an IDEAL customer looks like. Be careful if this happens to you. Focusing on... by Bill Brelsford | Nov 17, 2009 | Marketing, Professional Services Marketing
Do the conversations you have with your marketing guy (or gal) sound more like a negotiation or a collaboration? Lately, I seem to be hearing more marketing conversations that sound more like a negotiation than a collaboration. I know I’m biased, but I believe this is...