by Bill Brelsford | Apr 21, 2011 | Marketing
Implementing a system for marketing professional services is not about creating a checklist of to-do items and then moving in a linear fashion through the list, checking off one item at a time. It’s not a “set it and forget it” type of process. Rather, it is an... by Bill Brelsford | Apr 19, 2011 | Marketing
Over on Marketo’s B2B Marketing blog, Maria Pergolino has a good post about Benefits of Online Surveys for B2B Marketers. As I’ve written here before, I believe that professional service firms can make good use of online surveys, but they should supplement, rather... by Bill Brelsford | Apr 13, 2011 | Marketing
Most professional service firms rely heavily on referrals to grow their business. Having a systematic process for requesting, giving, and following up on referrals is essential if you want to consistently receive quality referrals. When designed and used properly,... by Bill Brelsford | Mar 30, 2011 | Marketing
Creating a strong follow-up system is another key to success when implementing a marketing system in a professional service firm. I include lead nurturing in the broader category of a follow-up system. Lead nurturing is essential, but other types of follow-up are just... by Bill Brelsford | Mar 28, 2011 | Marketing
We hear a lot these days about the important role content plays in marketing today. In fact, marketing professionals are often advised to “think like publishers”. But what types of marketing content should professional service firms be creating? When implementing the...