by Bill Brelsford | Mar 21, 2011 | Marketing Strategy & Planning
In Duct Tape Marketing, we are always stressing the core principle of “Strategy Before Tactics”. I believe this is important now as it has ever been. I say that because I also believe it is easier than ever to get caught up in the “marketing idea of the week”... by Bill Brelsford | Mar 14, 2011 | Marketing
Is it just me, or is this type of messaging, targeted at professional service firms, popping up with greater frequency? “… fierce completion, reduced budgets, and new technologies make it easier than ever for competitors to take your customers. Therefore, your... by Bill Brelsford | Mar 11, 2011 | Marketing
Customer Relationship Management (CRM) tools are not just for big companies with large sales forces or customer service departments. A CRM system can be a great tool for helping retain your existing customers as well as acquiring new ones. Here are 6 ways professional... by Bill Brelsford | Mar 8, 2011 | Marketing, B2B Content Marketing, Marketing Strategy & Planning
When it comes to marketing professional services we hear a lot advice about “building relationships” and “building community”. We also hear this advice in the context of blending our online and offline communities to improve our business development efforts. This is... by Bill Brelsford | Mar 3, 2011 | B2B Content Marketing, Marketing
Do you have a Google Profile page? If you are a provider of professional services, chances are, people will Google you by name when they are referred to you, hear you speak, or see an article about you in the paper. If you don’t have a Google profile page yet,...