by Bill Brelsford | Feb 14, 2011 | Marketing Strategy & Planning
How you price your services can be a powerful way to differentiate yourself in the marketplace. Over the weekend I ran across a story Gym-Pact. Gym-Pact puts a creative twist on the old model of paying for gym membership by offering what they call motivational fees.... by Bill Brelsford | Feb 10, 2011 | B2B Content Marketing, Marketing
Do you struggle when it comes to creating content? I’m sure you’ve heard people say that marketing professional services today is very much like being a publisher – that it’s all about creating and sharing meaningful content. Creating that content often proves to be a... by Bill Brelsford | Feb 3, 2011 | Marketing
In marketing and sales, we hear a lot of talk about the importance of knowing our prospects “pain points” – the importance of identifying them, explaining how our services help relieve that pain, and describing what life will look like once that pain has been removed.... by Bill Brelsford | Feb 1, 2011 | Marketing
I’ve mentioned a couple of times on this blog that I am not a fan of professional service firms using canned messages in their marketing. They tend to be unremarkable, do little to foster relationship building, and in some cases, can even be damaging to a... by Bill Brelsford | Jan 10, 2011 | Marketing
Stay-in-touch marketing is a vital component of a professional service firm’s marketing system. Therefore, I thought I would spend the next few posts talking about the different ways to stay in touch with our existing customers, referral partners, and prospects. The...