by Bill Brelsford | Oct 12, 2009 | Marketing
Many professional service firm employees struggle when their responsibilities are expanded to include marketing and sales activities. Here are three common mistakes that may be holding your associates back: 1. Share your marketing plan early and often. – I believe you... by Bill Brelsford | Jul 28, 2009 | Marketing
I’m not a big fan of buzzwords, but I do like the term “inbound marketing”. I think it is a perfect description of how professional service providers should approach marketing. I don’t know if they coined the phrase, but I first heard the term inbound... by Bill Brelsford | Jun 19, 2008 | Marketing
The May issue of Practical Accountant features an article outlining the struggles professional service firms encounter with their marketing function. The article is based on a survey conducted by the marketing and research firm The Bloom Group. Here are some of the...