by Bill Brelsford | Oct 15, 2020 | Lead Generation
Have you ever thought about what makes one person more referable than another? Are there things you can do that will make you a more referable person? Dan Sullivan of Strategic Coach thinks so. He teaches what he calls the 4 referability habits. Referrals...
by Bill Brelsford | Jun 11, 2019 | Lead Generation
It’s no secret… Consultants and other service professionals love referrals. A recent study from the folks at ConsultingSuccess shows that over 55% of consultants get 60% of their new business from referrals. It’s also the area of marketing that brings... by Bill Brelsford | Jan 17, 2013 | Lead Generation
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a... by Bill Brelsford | Sep 4, 2012 | Lead Generation
Do you have a Top 10 list of prospects you want to meet? Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers,... by Bill Brelsford | May 29, 2012 | Business Books, Professional Services Marketing
Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)...
