by Bill Brelsford | Aug 18, 2010 | Marketing
Continuing the series on marketing for the newly promoted, today’s post is about networking. Networking is another one of those things that we are told to do, but we aren’t given a lot of instruction on how to do it effectively. Much of what I’ve already written... by Bill Brelsford | Aug 10, 2010 | Marketing
Continuing on the theme of marketing for the newly promoted, today I want to talk about giving referrals. When we talk about referral marketing (newly promoted or not) most of the focus tends to be how to get referrals. I think we should put more focus on giving them.... by Bill Brelsford | May 18, 2010 | Professional Services Marketing
In yesterday's post, I mentioned that I was spending more time listening to the conversations around me. Another theme that seems to be repeating itself is the idea of shifting from attending general networking events to referral groups. In these conversations,... by Bill Brelsford | Apr 6, 2010 | Marketing Strategy & Planning
The next block in our model of a successful marketing tactic is the all important Call To Action. Much has been written about the importance of having a call to action in your advertising and marketing materials, so I will just mention my top three reasons for having... by Bill Brelsford | Apr 2, 2010 | Marketing Strategy & Planning
We’ve discussed the building blocks necessary for successfully implementing a marketing tactic. We started by discussing the importance of starting with a sound marketing strategy and using that strategy to help set our goals and expectations for our tactics. Next, we...