by Bill Brelsford | Mar 30, 2010 | Marketing Strategy & Planning
Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to... by Bill Brelsford | Mar 3, 2010 | Marketing, Professional Services Marketing
I'm a big fan of regularly reviewing you marketing plan. I believe that regularly reviewing your plan is just as, if not more, important as creating the plan in the first place. Marketing plan review discussions generally include metrics. Here are three of my... by Bill Brelsford | Feb 9, 2010 | Marketing
When asked, most accountants, attorneys, and other professionals tell me that the primary way they acquire new clients is through word or mouth or referrals – no surprise there. What does surprise me is how often these same folks tell me that they rarely, if ever, ask... by Bill Brelsford | Feb 2, 2010 | Marketing
Most tax professionals rely on word-of-mouth, or referrals to grow their business. A good network of referral partners is like having a volunteer sales force. People love to give referrals, but it is important to make it easy for them to do so. You wouldn't send... by Bill Brelsford | Dec 29, 2009 | Marketing
I’ve noticed (via my search logs) an uptick in people coming to my site looking for unique marketing ideas for accountants and tax preparers – so here are a few ideas business practices \ marketing ideas to help get the creative juices flowing: Pay me later (or...