by Bill Brelsford | Jun 30, 2009 | Marketing, Professional Services Marketing
Recently, I've been talking to several business owners and independent professionals who are frustrated with the results they get from attending networking events. Networking came become a huge drain on our time – particularly if we are not consistently... by Bill Brelsford | Jun 25, 2009 | Marketing, Professional Services Marketing
Referrals and face-to-face meetings are the preferred tactics for marketing professional services. Most professionals will tell me that the "other marketing stuff" doesn't work, but if they can get in front of the right person, the usually close the... by Bill Brelsford | Jun 18, 2009 | Marketing
A dentist, is a dentist, is a dentist, right? Of course not. I don’t believe that, but you’d be hard pressed to argue if all you had to go by was their marketing. One of the problems we all face when it comes to attracting customers (or patients) is that,... by Bill Brelsford | May 27, 2009 | Marketing, Professional Services Marketing
Here are some of the most common mistakes I see when it comes to marketing a professional service practice. Skipping strategy and charging straight ahead to tactics – One of the fastest ways to lose money and become frustrated with marketing is to fall into the... by Bill Brelsford | Dec 11, 2008 | LinkedIn, Professional Services Marketing
RainToday has a nice set of tips for sales professionals who use LinkedIn. Here are a few of my favorites from their list: If your profile isn't complete, I might not trust who you are when you reach out to me – regular readers here are familiar with...