by Bill Brelsford | Dec 4, 2008 | Marketing
Do you struggle to ask for referrals on a consistent basis? Many of the professional service providers that I meet feel uncomfortable asking for referrals on a regular basis. They may feel it is not “professional”. Some feel they will be perceived as a nuisance. If... by Bill Brelsford | Jul 2, 2008 | Marketing, Professional Services Marketing
This post is mostly a reminder to myself but may benefit others as well. Not everyone wants to grow their business. Of course I know this intellectually, but, it is easy to assume that everyone does. These assumptions creep into our language and we may not even be... by Bill Brelsford | Jun 11, 2008 | Marketing
I recently had the opportunity to speak at a conference for massage therapists. As is true for most professionals, word-of-mouth, or referrals, was cited as the most important marketing strategy in building their massage practices. It was also the general consensus... by Bill Brelsford | Mar 27, 2008 | Lead Generation
I was brainstorming with a colleague recently, trying to come up with ideas for providing rewards for people who provide referrals. Many professionals depend heavily on receiving referrals to grow their practice but are often prohibited (or severely limited) from... by Bill Brelsford | Mar 17, 2008 | Marketing, Professional Services Marketing
LinkedIn is a popular tool for helping you build and interact with you business network. While LinkedIn is becoming ever more popular, there are still lots of questions about how small business owners can used LinkedIn to grow their business. I recently came across...