by Bill Brelsford | Jan 15, 2008 | Lead Generation
If you are a regular reader of this blog, you have seen me post more than once about starting your marketing efforts by creating a marketing strategy. Here is an example of one such post. Since I strongly believe in this idea of creating a strategy first is key to... by Bill Brelsford | Nov 4, 2007 | Marketing
As the end of the year approaches, it’s time to think about how to get profitable new clients to know, like, and trust you for the upcoming tax season. Here are some tips to help you get your marketing ship in shape so you can enjoy your most profitable tax... by Bill Brelsford | Aug 14, 2007 | Marketing
I was talking to a small business owner today about referral marketing when I commented that he had gotten good at asking for referrals often, but he didn’t ask for them early enough. To have a successful referral marketing system, you need to expect referrals.... by Bill Brelsford | Mar 20, 2007 | Marketing
Usually when I post about referrals, it is in the context of marketing strategy. While having a referral system is a great marketing strategy, customer referrals are also a good leading indicator that you are delighting customers. Leading indicators are important... by Bill Brelsford | Oct 18, 2006 | Marketing
Not getting the right kind of referrals is a common frustration for small business owners. In order to get the kind of referrals you want, you have to take the time to teach your referral sources how to spot your ideal prospect. Even though people love to give...