by Bill Brelsford | Apr 12, 2011 | Marketing, B2B Content Marketing
Leyl Master Black has an interesting article on Mashable.com that asks Should You Outsource Your Social Media Efforts? (note – The article is no longer available on Mashable.) Leyl poses four questions to consider when deciding whether or not to outsource your... by Bill Brelsford | Apr 5, 2011 | B2B Content Marketing, Marketing Strategy & Planning
If you are building a social media audience for the sake of “reach” then you may be doing just that. You have probably seen formulas like this: #followers X #messages = reach which are typically followed by a discussion the importance of “maximizing your reach”, with... by Bill Brelsford | Mar 23, 2011 | Marketing
As a recovering CPA and a “systems guy”, I like metrics. Metrics can be helpful in helping us understand what’s happening in a system and may even help us set priorities and make decisions. But sometimes, we can go a little crazy with them. Sometimes, I think we have... by Bill Brelsford | Mar 18, 2011 | B2B Content Marketing, Marketing Strategy & Planning
[ This post originally appeared in my newsletter. I don’t usually repost, but I’ve had a lot of interest in this topic recently, so I thought I would share it here as well] We marketing types are good at giving advice about using social media tools to... by Bill Brelsford | Mar 8, 2011 | Marketing, B2B Content Marketing, Marketing Strategy & Planning
When it comes to marketing professional services we hear a lot advice about “building relationships” and “building community”. We also hear this advice in the context of blending our online and offline communities to improve our business development efforts. This is...