by Bill Brelsford | Feb 15, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing... by Bill Brelsford | Jan 4, 2010 | B2B Content Marketing, Marketing, Professional Services Marketing
What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who... by Bill Brelsford | Sep 1, 2009 | B2B Content Marketing, Marketing
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't... by Bill Brelsford | Aug 19, 2009 | B2B Content Marketing, Marketing, Professional Services Marketing
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a... by Bill Brelsford | Apr 29, 2009 | Marketing, Professional Services Marketing
This post is as much of a reminder to myself as anyone else. I’m preparing to wrap up a series of workshops on using social media for small business and I’m struck by how much time we have spent discussing these new tools for talking and very little time talking about...