As more professional service firms use social media as a platform for their marketing activities, the question of whether to outsource those activities will come up with greater frequency. Today I want to talk a little about how to go about making those outsourcing...
What would you think if I told you I didn’t have time to talk to my customers? Or if I told you that listening to my customers isn’t a high priority for me? You’d look at me like I was crazy, wouldn’t you? But I hear that quite a bit from small business owners who...
"Social media isn't appropriate for me, because my company is B2B" (business to business). I have heard this objection several times in the past couple of weeks, so I thought I would create a short post about my opinions on this subject. I don't...
Inbound marketing activities are those activites that help you "get found" by people looking for your products or services. Like any marketing tactic, inbound marketing activities are most effective when they are done consistently and systematically. Using a...
Software developers struggle to keep "feature creep" under control. Feature creep often stems from trying to anticipate the needs of some abstract "user" as in "the user would find this button useful". Feature creep brings all sorts of problems to a project, not the...