Each tactic that you use to implement your marketing strategy may require a different set of knowledge and skills for successful implementation. Determining the implementation knowledge and skills necessary before jumping into execution (or deciding to...
Sometimes the biggest challenge in correcting your marketing problems is defining exactly what kind of problem you have. There are many kinds of marketing problems. Here are a few broad categories that may help you to define and solve marketing-related problems you...
In the February edition of Optimize Magazine, Editor-In-Chief Brian Gillooly shares 3 questions he likes to ask CIOs and others to get them to expand their thinking beyond their day to day minutiae. The questions (which Guillory attributes to his colleague Bob Evans)...