Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting...
In today's entry of The Daily Drucker, Peter Drucker explains the need for two budgets and the difference between them. The first budget is the operating budget. That budget is addressed by asking “What is the minimum amount we need to spend to keep operations...
Continuing on the theme of things you can do to finish the year strong and start working on your marketing plan for 2011, today I want to talk about referrals. Similar to building the habit of using a marketing calendar, I believe developing good habits around asking...