Getting routine tasks off your plate while having confidence that nothing is falling through the cracks. Giving you more time to focus on what you do best – serving your clients.
That’s the goal of automation technology.
Not putting strains on your time forcing you to become a technolgy.
And certainly not to send out impersonal messages that make you sound like a robot.
Or worse, messages that show you don’t know who you are talking to.
All too often, software vendors tote the virtues of automation techology. But they forget to metion (or gloss over) the fact that you need something to automate.
Messaging. Content. The stuff that persuades and sells.
The technology doesn’t sell, the message does.
We’ve had experience with several marketing and email automation tools, including:
- Infusionsoft
- ActiveCampaign
- BlueCameroo
- ConvertKit
- Constant Contact
- MailChimp
and others.
We’ve even built some custom ones from scratch.
But over the years we’ve learned that it’s not the technology that determines your marketing success.
It’s the messages and content that you put into the system.
It’s the data that you collect that allows you do personalize your message and provide real value.
And it’s about building your systems in the right order.
First you need a marketing strategy.
Then a message that communicates the value of what you are offering. One that is proven to attract AND convert.
Once those two are in place – then you are ready to start automating.
Don’t make the mistake of putting the cart before the horse.
Whether you are ready to start automating today or need to get some other things in place first – we are here to help.
