We use a four-step process for ourselves and every client we work with to create sales-focused content marketing. The four steps are: Research and Discovery Writing, Editing, and Wireframing Validating and Testing Deployment and/or Promotion Each step is described in...
I’ve been delivering, marketing, and selling professional services for over 30 years. As a CPA turned software developer turned marketing consultant, I’ve had the opportunity to see how content marketing has evolved (and stayed...
Every consultant should have a newsletter (or 3) to grow their practice. Click here to learn more…
Have you ever wondered what the difference was between liking a page on Facebook vs. Liking a post or status update from one of your friends? Or maybe you’ve wondered why you get plenty of likes on the things that you post via your company page, but only a handful of...
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
"I don't know what to write about!" When it comes to creating marketing content, whether it's a blog post, an email drip campaign, or an eBook, one of the most common challenges faced by small business owners is deciding on a topic. As business owners, marketers, or...
Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that...
Small business owners can find it challenging to consistently create marketing content that educates and builds trust. Creating an editorial calendar for your content marketing sounds like a good idea—until you have to start filling it with ideas. Most small business...
Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share...
One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only...