B2B Copywriting
for B2B consultants and small consulting firmsAssets over Activities
Feel like you are spinning your wheels when it comes to marketing?
Without marketing assets, marketing is chaotic. Your efforts feel scattered. Every week you start over again from scratch.
When you leverage marketing assets, you spend less time marketing and more time serving clients.
Does this sound familiar?
You know your marketing could bring in more leads for your business, but you aren’t sure where to start.
You do great work for you clients, but feel like best kept secret in your market.
You’ve tried getting outside help that end up being unreliable or maybe even ghosted you.
If so, you’ve come to the right place.
We can help you build marketing assets that grow you business.
Building assets makes marketing easier
When you focus solely on activities, marketing feels chaotic.
You’re always busy – posting on social, email blasts, sending messages to cold prospects on LinkedIn…
But you are never sure if your hard work is paying off.
Not to mention the time wasted staring at a blank screen, trying to figure out what to say.
But you don’t have to spend hours on social media or venture miles outside your comfort zone to become an “influencer.”
There is a better way.
You can spend less time on marketing and still grow your business by creating and leveraging marketing assets.
Assets let systematize your marketing. You create them once and use them repeatedly over time.
Your promotions become less about you and more about how you help people solve their problems.
Which is what they really want to know before they buy.
How We Help
Grow your business with these key marketing assets
Website Content
Clear Messaging Wins Clients
Clarify your messaging and turn your online brochure into a lead-generating machine.
Lead Magnets
Have Leads Come to You
Compel prospects to identify themselves. Follow up until they are ready to take the next step.
Pre-Sell Kit
Shorten Your Sales Cycle
Establish your credibility and demonstrate the value of your services before the sales meeting.
Website Content
Get More Website Leads
Clarify your messaging and turn your online brochure into a lead-generating machine.
Lead Magnets
Have Leads Come to You
Compel prospects to identify themselves. Follow up until they are ready to take the next step.
Pre-Sell Kit
Shorten Your Sales Cycle
Establish your credibility and demonstrate the value of your services before the sales meeting.
New Client Kit
Client Onboarding
Consistently welcome new clients and set the groundwork for long term success.
Newsletters
Build Relationships
Create and maintain a relationship and build trust with your prospects, clients, and referral partners.
Core Message Copy Kit
Master Messaging Document
Your go to resource for creating your essential marketing pieces. Perfect for DIYers and in-house marketers.
New Client Kit
Client Onboarding
Consistently welcome new clients and set the groundwork for long term success.
Newsletters
Build Relationships
Create and maintain a relationship and build trust with your prospects, clients, and referral partners.
Core Message Copy Kit
Master Messaging Document
Your go to resource for creating your essential marketing pieces. Perfect for DIYers and in-house marketers.
How it works
Every project goes through a rigorous, 3 part process to give you the best results.
Research & Discovery
If we decide to work together, we’ll set up a time for a more in-depth Discovery Session where we can discuss your project in depth.
Writing, Editing, & Wireframing
This is where we dive in and get to work on building your asset.
And, of course, we’ll keep you informed every step of the way.
Revisions, Testing, & Delivery
Finally, we’ll go through revisions, testing & validation to ensure everything is clear, persuasive, and in line with the outcomes we discussed.
A few of the amazing clients we’ve worked with:
“Bill is helpful and compassionate as well. I’m afraid he may be stuck with me for life!”
I really appreciate the systematic marketing approach Bill at Rebar has incorporated into our company. It allows us to quickly see what is and not working without all the guesswork
I’ve been working with Bill Brelsford longer than I can remember. He’s my rock. He is smart, supportive and creative. His soft-spoken demeanor is calming to me if I get freaked out over some technical issue. He’s good at strategy as well as execution.