LinkedIn recently added a new, Facebook-like feature that allows you to mention others in your status updates and comments and have them be notified. LinkedIn actually announced mentions back on April 4. The functionality showed up in my account over the weekend, so...
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to...
While Google Analytics provides a lot of insight into your website traffic, one thing it does not provide is data on individual users. This has led to a host of applications that provide real time analytics including the ability to view visitors as they navigate from...
Identifying the monetary value of your website visitors is an important step to evaluating and improving the effectiveness of your online presence. Creating goals and assigning values to those goals is how you connect the resources you put into creating your total...
This post is the third in a series of post about using Google Analytics to measure and improve the effectiveness of your online presence. In the first post we talked about improving the visibility of your website in order to reach more potential customers. The second...
Once people find you in the search results and click through to visit your website, it is helpful to know what visitors actually do once they get there. That is where our next set of metrics comes in. Action or engagement metrics help us measure and understand: What...
One of the keys to marketing your business online is to use metrics or analytics to measure your progress and the success of your online campaigns. The course provides a nice list of tools you can use to capture and report analytics. Because these tools provide such a...
What’s the best way to balance the use of internal staff and outside consultants to handle a company’s marketing function? That was the topic of an interesting discussion I had with a small business owner this weekend. The issues we discussed are fairly common in the...
Earlier this week, Google announced a set of improvements to AdWords they are calling enhanced campaigns. The announced changes help deal with the reality that people use different devices (and often switch from one to the other throughout the day) to communicate and...