Posting to your blog once a week for 3 years will generate 150 pages of valuable website content. If you have 3 sales people and they each meet 3 new contacts per week, your company will reach 450 new prospects per year. Completing 1 extra task before checking your...
Marketing Tips & Advice
for Consultants and Service-Based Businesses
LinkedIn Introduces 1 Click Endorsements
On Monday, LinkedIn introduced a new feature that makes it easier for you to endorse your connections (and vice versa) based on the skills listed in their profile. With just one click, you can now endorse your connections for a skill they’ve listed on their profile or...
Balancing Courage and Focus in Small Business
Last Tuesday night I was watching Charlie Rose’s interview with Dick Costolo. Mr. Costolo is the current CEO of Twitter and during the interview he said something that really struck a chord with me and I wanted to share it with you here today. What Costolo said he...
5 Types of Marketing Content that Educates
Content marketing is hot topic these days. Content is essential for small business marketers looking to move from the old, interruption based methods of marketing to the modern marketing methods that revolve around inbound marketing and other methods that strive to be...
Marketing by Example After the Sale
It makes you want to scream. You just found out your best customer is buying a service you offer from someone else – frustrating, isn’t it? I hear this all the time, small business owners frustrated because they are losing business because their existing customers...
3 Tips For Better Webinars
Webinars are a great vehicle for providing marketing materials that educate. There are a lot of technical issues that go into creating a great webinar and because we spend so much time trying the get those right, it is easy to overlook the “little things” that can...
Your Top 10 Marketing Prospect List
Do you have a Top 10 list of prospects you want to meet? Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers,...
Inbound Marketing Makes Cold Calling Easier
Cold calling is hard work and very few people like to do it. One reason people don't like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger and...
Small Business Marketing and Project Management
Installing and maintaining a small business marketing system is comprised a series of projects. As marketers, we manage two main types of projects – 1) get things “up and running” projects and 2) “ongoing work” projects. Take blogging for example. You may have one...