Small business owners using (or planning to use) social media channels for marketing need to be able to measure the effectiveness of their campaigns using those channels. Tools like Google Analytics can give you some insight into your social media campaigns...
Marketing Tips & Advice
for Consultants and Service-Based Businesses
How to Identify Your Ideal Customers
When we talk about small business marketing, we always talk about starting with a sound marketing strategy before jumping into tactics. One of key elements of your marketing strategy is identifying your ideal customer – those customers in your sweet spot, the ones you...
5 Ways Marketing Automation Helps Close More Sales
Marketing automation isn’t just for large corporations anymore. Many small businesses and professional service firms are adopting automation tools to help systematize their marketing efforts. In addition to helping marketers do more with less, these tools can also be...
4 Steps to Lead Nurturing Success
Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and...
Creating Social Media Strategies That Drive Business Results
Do you have a social media strategy for your business? As small business owners are becoming more comfortable with social media, many want to know how to create strategies and plans to use social media tools to drive business results. I would recommend visiting this...
The Key To Small Business Social Media Success
The key to effectively using social media for growing your small business isn’t picking the right tool, or determining the right number of hours per week to spend on social media, or any of the other myriad of tips and tricks we hear every day. The key to effectively...
Measuring the Effectiveness of Your Marketing Content
When we help small businesses create their content building plan using the Duct Tape Marketing system, we talk about building three different type of content: Content that builds trust Content that educates Content that helps close or make the sale As we create this...
Automating Your Follow Up
I’ve written before about creating marketing follow up sequences as part of your marketing system. Follow up sequences related to lead generation activities (web site downloads, webinar attendance, etc.) are the most common starting place for adding follow up...
What is Your Make It Easy to Switch Offer?
One of our main jobs as small business marketers is to build trust, as in Know, Like, and Trust. One of the ways we do this is to help minimize risk in the mind of our prospective customers. Most of us are resistant to change, but that resistance must be overcome if...