With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons...
Marketing Tips & Advice
for Consultants and Service-Based Businesses
Marketing Automation – 10 Questions To Ask Before Buying
Marketing automation is a hot topic right now. Automation can deliver tremendous benefits to your bottom line, but if we have learned anything over the years from CRM projects, we know it’s not just about the software. Here are 10 questions that you should consider...
When Is A Lead Sales-Ready?
Not every lead you generate comes to you "ready to buy." Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will probably never buy...
Analytics and Conversations – Marketing & Sales Need Both
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering...
4 Types of Competitors
We all have face competition in our businesses, but that competition may not always be coming from where we think. When working customers on their strategic marketing plans, I typically see four broad categories of competitors. I’ve listed them below along with some...
How To Find Time For Marketing
I am in the middle of reading Todd Henry’s The Accidental Creative: How to Be Brilliant at a Moment's Notice(Amazon affiliate link). Part 2 of the book is about Creative Rhythm – how it affects our work and how to establish your rhythm to unleash your creativity and...
It’s Not What You Sell, It’s What You Stand For
What would the world lose if your company ceased to exist? This is one of the questions explored in the book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Authors John Spence and Haley Rushing share their...
People Buy Your Why
Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is that people don't buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision making...
Are your messages efficiently ineffective?
Dear Mr. Blogger, I would like to gain some benefit from the hard work you have put into creating and maintaining your blog but before I can do so, I need you to do a little homework for me. Please send me a list of the topics you like to post on your blog, the number...