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Marketing Tips & Advice
for Consultants and Service-Based Businesses
Word of Mouth Still Dominated By Face to Face Conversations
Google recently teamed up with Keller Fay Group (a word of mouth and research company) to study the relationship between word of mouth conversation and the internet. Their study, based on 3,000 responding adults- concludes what most professional service providers...
LinkedIn’s Forgotten Best Practice
Today I happened to come across another blog post outlining some “best practices” for using LinkedIn. There are a plenty of these types of articles on the web (this morning Google is returning 29,500 results for "linkedin best practices" ) and in general they contain...
Marketing Metrics – 3 Tips for Improving Your Marketing Plan
We are halfway through the year already, so now is a good time to review your marketing plan. Hopefully, you review your plan on a frequent basis. If not, today is a good day to start. Reviewing your marketing metrics is an important part of reviewing and adjusting...
2 New Marketing Programs That Save You Time
One of my goals for Rebar is to keep our marketing services relevant and responsive to needs of professional service firms like yours. I make a habit of soliciting feedback from customers, prospects, and strategic partners to make sure we are addressing their real...
Why it’s hard to sell via social media
Due to time constraints, I had to omit this topic from my presentation at the Constant Contact event last week, so I thought I would share it here. When I speak to small business owners about their frustrations with using social media to build their business, I often...
2 Questions for Evaluating Your Website
Whether you are creating your first company web site or evaluating the site you have had for years, it is easy to get confused by myriad of advice and acronyms that you find in books, webinars, and in talking to consultants. If you find yourself in this situation, you...
Social Media Strategies for Professionals and Their Firms
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
Using CRM To Be A Better Connector
Whether you call it networking, word-of-mouth, or referral marketing, making new contacts through people you already know is a big part of building a professional services firm. Most sales and marketing databases, whether a complex CRM system or a simple spread...