On a recent visit, my young nephew asked if I had any ice cream… I had none to offer. Bad uncle! So we hopped in the car and went to 31 flavors. The excitement of getting ice cream was quickly replaced with the dilemma of making a choice. Which one is the best? What...
I'm NOT a fan of elevator pitches. Heresy coming from a marketing guy, right? Yes, I know EVERYONE tells you you need an elevator pitch. It may be the 1st thing you learned at that networking group you joined when you started in business. (The second thing you learned...
It's not hard to find marketing advice these days. You can find advice: in books at webinars on blogs at networking events in magazines listening to podcasts from your uncle (who never had a business, but loves Wikipedia) etc. Part of your challenge as a business...
Above is excerpt from a recent Ignite Club call where we reviewed how to export your contact data (and other data) from LinkedIn. One quick note - LinkedIn often changes things, so depending when you are viewing this, things may look a little different. If that...
Quick question - how many LinkedIn followers do you have? Not connections. Followers. I'm not asking because there is some magic number of followers you should want. I'm asking because I talk to a lot of people who didn't know they had followers -- and when they...
A coaching website needs the help of SEO Glasgow to tap into the vast market of Google search engine users. People looking for coaching services of any kind are likely to begin on Google. If they find your website content in organic search results for the right search...
LinkedIn Website Demographics helps you answer the question "Are you attracting the right types of professionals to your website?". Up until now, that has been difficult to answer. Google Analytics provides information like where (geographically) visitor are from. But...
Most marketing experts talk about the importance of identifying your ideal client. They often provide great tips for examining your client base to determine the common traits of your best clients. Experts from the business coach australia team advice the idea is to...
The consultants, trainers, and other professionals who experience consistent growth in their firms or solo practices have 8 specific marketing mindsets in common. By using these mindsets or "ways of thinking" they're able to build a consistent stream of new clients....