[This post has been updated here] Once upon a time, LinkedIn would allow you to filter your first degree connections list of connections. Here's a blog post I wrote about this back in 2013. Free account users lost this ability during one of LinkedIn's redesigns. Now...
Good marketing is all about relevancy. "Getting the right message, to the right people, at the right time", you've heard that before, right? How can you increase the relevancy of your marketing? One way to is to send more specific messages to more specific groups. To...
When it comes to lead generation, do you know how many leads you must generate in order to meet your goals? Last time, we talked about how to use the Rule of 45 to determine the value of your portfolio of inquiries. You can also use the Rule of 45 to determine how...
When it comes to leads, you've probably heard the expression "the money is in the follow up". But have you ever wondered how much money? Today I want to show you how to calculate the value of your lead portfolio. Why "portfolio"? While we may not know which leads will...
When you think about marketing, you think about generating new leads, right? Generating new leads is an important part of any marketing system. But chasing new leads can be expensive. You often have to have an ad. That ad needs to be performing well. You have to send...
Keeping a "clean list" is an important part of email marketing. The email bounce report is one of the tools you can use to keep your list clean. But, did you know you can also use your bounce report as a prospecting tool? What is a “Bounce”? When speaking about email,...
As basic as it sounds, one of the keys to success with Customer Relationship Management (CRM) software ... is to use it. Crazy, right? I know it sounds that way, but I hear statements like this all the time from business owners and sales people: We have a CRM, but no...
One of the first questions that comes up in a marketing discussion is "how can I differentiate myself / my company?". Unfortunately, too many businesses try to differentiate themselves by: coming up with a cutesy tagline OR making claims that are easily copied and/or...
Peanut butter and jelly. Cheese and crackers. Customer Relationship Management and Marketing Automation. What? Okay, maybe it doesn’t exactly roll off the tongue, but, like these favorite combinations, CRM and Marketing Automation are complementary. Playing off each...