LinkedIn continues to add features to help you promote your business online. Not too long ago, LinkedIn updated the design of company profile pages to make it easier for members to access information the companies they care about it. They also added features to help...
Performing a marketing content audit is an important early step in developing a content marketing system. I believe it should also become part of your regular content planning process. The content audit should not simply be another item to check off the marketing...
"I don't know what to write about!" When it comes to creating marketing content, whether it's a blog post, an email drip campaign, or an eBook, one of the most common challenges faced by small business owners is deciding on a topic. As business owners, marketers, or...
Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that...
Small business owners can find it challenging to consistently create marketing content that educates and builds trust. Creating an editorial calendar for your content marketing sounds like a good idea—until you have to start filling it with ideas. Most small business...
Creating quality marketing content that educates and builds trust takes time and effort. One way to make sure you are getting the most out of your content marketing investment is to repackage your content into different media formats. This approach allows you to share...
One of the primary goals of your small business marketing system is to deliver the right information, to the right person, at the right time. In order to achieve this goal, you need to know who your buyers are, where they are in their buying process, and what they...
One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only...
Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we...