Most small businesses have a limited marketing staff. In fact, many small businesses don’t have a marketing person, they have a marketing role, which is filled by someone (often the owner) who also wears several different hats in the business. Because of this, time is...
Most small business owners and salespeople that I work with are pretty good at closing the deal once they get in front of the right people. What they struggle with is getting in front of enough of the “right people”. In marketingspeak, we refer to the process of...
I spend a lot of time talking about the importance of having a marketing system before you try to automate it. This means taking the time to learn how your customers make their buying decisions and aligning our marketing efforts with the stages of their buying...
One of the challenges that small business marketers face is balancing new projects (install a new CRM system) with the ongoing, day-to-day marketing activities (following up with the people you met at a networking event). To balance these activities, along with all of...
When it comes to marketing your small business, how do you know how well you are doing? One of the biggest challenges small business owners face when it comes to marketing is determining what’s working, what’s not, and what to do about it. Specifically, they want to...
Working on your marketing doesn't have to be an expensive, multi-month project. Paying attention to the “little things” can produce big results. Here are 5 things you can do this week to work on your marketing and grow your business. You don’t have to do all five –...
LinkedIn continues to add great features to help us connect, communicate, and build our professional network. The latest enhancement gives you the ability to easily use visual content to share your professional story. Now you can enhance your LinkedIn profile by...
Case studies (or success stories) are a powerful tool for marketing your small business. If you provide intangible services, case studies help you communicate, in more concrete terms, how you help your customers. Case studies can also give prospective customers a...
Following up is the blocking and tackling of marketing and growing your business. We may dream of creating that perfect blog post or advertisement that will bring a flood of prospects to our door, credit cards in hand, asking where they get in line for the register....