Andy Sernovitz’s Word of Mouth Marketing: How Smart Companies Get People Talking (Amazon link) is a practical, hands-on guide to building your business through word of mouth marketing. Word of mouth marketing isn’t something is difficult to do – you just need to 1)...
When I attended the most recent Duct Tape Marketing Consultant’s annual gathering, one of the items in my gift bag was a small book – Do The Work! Overcome Resistance and get out of your own way, by Steven Pressfield. At just under 100 pages, this is one of those...
What would the world lose if your company ceased to exist? This is one of the questions explored in the book It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose Authors John Spence and Haley Rushing share their...
Have you had a chance to read the book Start with Why (Amazon affiliate link) by Simon Sinek? The big idea from this book is that people don't buy WHAT you do, they buy WHY you do it. The book explains how the part of our brain that is responsible for decision making...
Social Media Strategies for Professionals and Their Firms: The Guide to Establishing Credibility and Accelerating Relationships This book review is way overdue. I actually pre-ordered it, so I’m a little embarrassed that I’m just posting about it now. But I’m going to...
Online video can be a powerful tool for marketing your professional service firm. The explosion of affordable video cameras and social media sites give us a plethora of options for creating and distributing video. In fact, there are so many options for creating and...
As I was reading Tim William’s Positioning for Professionals: How Professional Knowledge Firms Can Differentiate Their Way to Success , I repeatedly found myself thinking “Tim, your preaching to the choir”. This isn’t a complaint, sometimes it's nice to be in the...
I just finished reading Craig Elias’ and Tibor Shanto’s book Shift!: Harness The Trigger Events That Turn Prospects Into Customers. The main idea of the book is that you can greatly improve your sales by improving your timing – namely, after they experience a...
I recently picked up Ardath Albee’s eMarketing Strategies for the Complex Sale (Amazon affiliate link).I really liked this book as I thought it presented a clear strategy for using eMarketing tools to attract prospects and nurture them as they progress through the...
The Back of The Napkin is Dan Roam’s follow up to his popular The Back of the Napkin (Expanded Edition): Solving Problems and Selling Ideas with Pictures. The main idea behind Dan’s books is that we can solve business problems by applying the principles of visual...