If there is anything that professional service providers hate worse than marketing, it is probably selling. I'm a big fan of the Sandler Sales system, and I've posted about it several times on this blog. I wish they had taught this stuff in college (but would I have...
Susan Gunelius’ Kick-ass Copywriting in 10 Easy Steps: Build the Buzz and Sell the Sizzle (Entrepreneur Magazine) is a practical, step-by-step guide to writing more effective advertising copy. The book begins by introducing the copywriting outline – a powerful tool...
The Daily Drucker is one of my favorite books. It sits on my desk and I try to read it every day. Since I will be traveling at the end of this week, I was reading ahead today. The entry for September 4th is "Practices of Effective Executives". I feel these practices...
[Note: Tim sent me a copy of his book, but he didn't ask me to review or post about it] Readers of this blog know that I am an advocate of written plans, particular marketing plans. In my current role as a marketing coach and my former role as a CPA, I see business...
The Back of the Napkin: Solving Problems and Selling Ideas with Pictures, is a wonderful instructional manual from Dan Roam that teaches you the power of visual thinking in four lessons - introduction to visual thinking, discovering ideas, developing ideas, and...
Mitchell Ditkoff's Awake At The Wheel: Getting your Great Ideas Rolling (in an Uphill World) is a book about the creative process and how you can use the creative process to develop your ideas and bring them to fruition. Ditkoff wrote this book to help "close the gap...
When should I hire a sales person? Where do I find sales professionals? How do I interview sales people? I've hired a sales person - now what? What if I need to fire a sales person? These are just a few of the questions small business owners...
Jessica Kizorek's Show Me: Marketing with Video on the Internet provides a thoughtful discussion of the ever growing use of video on the Internet along with practical advice for addressing the many issues involved with incorporating Internet video into a marketing...
I often tell people that my favorite thing about having a blog is the people that I meet and the companies that I learn about because someone found me via my blog. This book is one of those cases. Christine Maddalena of the Penguin Group found my blog and noticed my...
I've had this book on my reading list for quite some time now and I'm glad I finally got around to reading it. While the average reader of this blog may be tempted to dismiss what they read in this book as a crazy "L.A. lifestyle" (Ferrazi admits his...