In his new book, The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly, David Meerman Scott explains how new web tools & technologies are the best way to communicate directly with...
Are ideas born interesting or made interesting? Chip & Dan Heath believe in the nurture side of the debate and their book Made to Stick identifies the six key qualities that your ideas need to be "understood, remembered, and have a lasting impact". The...
In Winning The Toughest Customer (The Essential Guide to Selling To Women), Delia Passi shares advice for improving your sales process to better serve all of your customers; both men and women. The author explains the need for a new level of selling, target selling,...
Accidental Genius: Revolutionize Your Thinking Through Private Writing by Mark Levy This is a great little book (142 pages including the index) that teaches us how to use writing to improve our thinking. The author teaches us how to use "private...
The Game of Work by Charles A. Coonradt In The Game of Work, Charles Coonradt shows us the parallels between business and sport. Scorekeeping and defining the field of play in business are some of the principles explained by the author through...