Cold calling is alive and well, or completely dead, depending upon who you talk to. Marketers will tell you that cold calling is dead, many salespeople still include cold calling in their daily activities. Cold calling can still be effective. One of the ways that...
One of the core concepts of the Duct Tape Marketing System is that small business owners should create marketing materials that educate. In fact, step 3 of the 7 Steps to Small Business Marketing Success outlines the importance of publishing content that not only...
Lead generation is a key component of every small business marketing system. It can also be one of your most expensive marketing activities. Re-engaging your cold leads can be an effective way to stretch your lead generation budget. We’ve all had contacts who we...
One of the basic principles of modern marketing is to provide information that potential customers who meet our ideal customer profile will 1) be able to find 2) “purchase” our information using the currency of their contact information and 3) give us permission to...
Identifying the monetary value of your website visitors is an important step to evaluating and improving the effectiveness of your online presence. Creating goals and assigning values to those goals is how you connect the resources you put into creating your total...
Earlier this week, Google announced a set of improvements to AdWords they are calling enhanced campaigns. The announced changes help deal with the reality that people use different devices (and often switch from one to the other throughout the day) to communicate and...
Generating new business through word of mouth and referrals is still an important component of an effective small business marketing system. It is easy to fall into the trap of thinking it requires a big, involved, and expensive marketing campaign to create a...
Do you have a Top 10 list of prospects you want to meet? Most business owners and sales people have a list of people they would like to meet. Successful sales people tend to have that list written down so they can easily share it when networking with customers,...
Cold calling is hard work and very few people like to do it. One reason people don't like it is that it is hard to get the conversation started – both with the gate keeper and the prospect. Many people are uncomfortable with the idea of calling up a stranger and...
Lead nurturing is an important component in small business marketing, particularly for B2B companies. Since most of your potential customers will not be ready to buy when you first meet them, or they first find you on the internet, it is important to achieve and...