Visitors to your website use all different types of devices. Mobile browsing is becoming more popular every day. Desktop monitors are getting larger, but does that mean they are displaying more of your site? Depending on how tech savvy your ideal customers are, the...
Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names - bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what you call...
Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. Before you go on about it, one golden rule would be that in order for email marketing to be...
Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll...
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their...
Last week I participated in a conversation on Facebook about a topic that I that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation had to do with the fact no matter how clearly we try to spell out the terms and...
Marketing strategy before tactics - if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point your...
Many of us try to keep our email inboxes under control by periodically checking them using a phone or other mobile device. Many people are using their smart phones as their primary “computer”; they do not have a laptop or other computer at home. As this trend...
If you are looking to generate customer traffic from nearby neighborhoods, then you will want to check out the new Every Door Direct Mail program from the US Postal Service. The Every Door Direct Mail program allows you to reach people in a neighborhood, zip code, or...
With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons...