Creating effective lead magnets, offers that attract leads and get them to submit their contact information, are a staple of modern marketing. Lead magnets go by many names - bait pieces, opt-ins, sign up forms, subscriptions, free trials, etc. No matter what you call...
Whether you are unhappy with the results of your email marketing efforts, or you just want to kick it up a notch, try these tips to improve your email marketing results. Before you go on about it, one golden rule would be that in order for email marketing to be...
Over the weekend I was reading an article about the relationship between social capital and social networks. The sentence containing the authors definition of a social network began with: A social network—real world kind not the virtual kind… (emphasis is mine) I’ll...
Networking, whether in person or online, is still one of the most effective ways for lawyers, accountants, and other service based companies to build their business. However, many of these folks are frustrated by their ability to get consistent results from their...
Last week I participated in a conversation on Facebook about a topic that I think a lot of business owners face, so I thought I would share it here. The gist of the conversation was that, no matter how clearly we try to spell out the terms and conditions of our...
Marketing strategy before tactics - if you have visited this blog before then I am sure you are familiar with this concept. But how do you know if you are focusing too much on tactics and not enough on strategy? I think you can tell a lot by the starting point your...
If you are looking to generate customer traffic from nearby neighborhoods, then you will want to check out the new Every Door Direct Mail program from the US Postal Service. The Every Door Direct Mail program allows you to reach people in a neighborhood, zip code, or...
With all of the talk today about social media and sharing, you have probably heard the advice that if you want people to share your stuff, you should make social sharing easier and more obvious for your audience. This usually translates in to having various buttons...
Not every lead you generate comes to you "ready to buy." Some leads will never buy your products or services. According to some studies, only 25% of new leads could be considered sales-ready (I think that may be high), and upwards of 25% will probably never buy...
In professional services firms, many of us wear the sales, marketing, and delivery hats. Each role has different opportunities to engage in conversations and gather feedback to help improve their performance. While each role has their favorite tools for gathering...